SUPERMARCHÉ.
Henry
Joost
and
Ariel
Schulman
are
a
directing
team,
producers,
best
buds,
and
founders
of
Supermarché.
Their
first
feature
documentary,
Catfish,
premiered
at
the
Sundance
Film
Festival
where
it
received
critical
acclaim
and
went
on
to
a
nationwide
release
in
fall
2010.
After
directing
paranormal
activity
3
in
2011,
they
directed
nerve,
a
summer
hit
released
by
Lionsgate,
starring
Emma
Roberts
and
Dave
Franco,
and
viral,
a
low
budget
horror
movie
starring
Sofia
Black-d'elia
and
Analeigh
Tipton.
Henry
and
Ariel
have
unique
sense
of
humour
and
each
of
their
short
films
for
vogue
magazine
is
a
great
success
and
reference.
These
films,
starring
Lena
Dunham,
Margot
Robbie,
and
Taylor
Swift,
are
accumulating
over
5
million
views.
Their
2011
Google
commercial
Dear
Sophie
was
named
Time
Magazine's
best
commercial
of
the
year.